Outcome
At news.com.au, sports content is paramount, and in the realm of advertising, it's no longer just about products but the narratives they weave. In our News Native studio, a premium native article was created to capture the essence of tennis, employing scroll highjacking, video synchronisation, and immersive text to bring the excitement to life.

Results
The initiative aimed to amplify awareness, engagement, and unique reach by igniting enthusiasm around the accessibility and simplicity of signing up for Tennis Australia.

The assets delivered a robust performance, achieving:

• 31,183 page views, surpassing the target by 40%

• The 10-second page qualifier comfortably reached 20,987 engagements

These results testify to the strong engagement of news platform readers with interactive content, reflecting a significant win for Tennis Australia.

👩‍💻  On average, news.com.au's premium articles reach 16.2 million users, constituting 77% of Australia's population.