Client
VIP Operations branch within the Department of the Prime Minister and Cabinet

Project
Branding, brand guidelines and digital/print assets

Role
Lead designer

Timeline
3 weeks

Outcome
VIP Operations within the Department of the Prime Minister and Cabinet manage the communication with VIPs nationally and internationally including heads of state and foreign Prime Ministers.

In my role as lead designer, I spearheaded the branding initiative for the VIP Operations branch, a pivotal responsibility that encompassed:

• Conceptualisation phase

• Development of two comprehensive mock-ups, followed by pitching the concepts

• Crafting brand guidelines to ensure consistency and cohesion

• Execution of all final artwork assets across digital and print mediums

This endeavour was instrumental in establishing a distinct and recognisable identity for the VIP Operations branch, facilitating effective communication and representation on both national and global stages.