Client
Sainsbury’s UK

Project
Enhancing e-commerce product display pages

Role
Senior Digital Designer

Timeline
1-week idealisation phase
2-weeks concept to build

The Challenge
A pivotal endeavour at Sainsbury's UK e-commerce website centred on elevating and optimising revenue generation on Product Display Pages during the busy Christmas season.

The Aim
The project set out to achieve several objectives:

• Mitigate bounce rates

• Showcase products of distinction

• Amplify conversion rates, thereby enhancing profitability

Results
This was realised through a strategic approach involving:

• Curating predicted trending products

• Leveraging LUNA - the design system - to ensure consistency and coherence

• Incorporating rich, compelling media and visually captivating lifestyle imagery

• Introducing secondary CTAs to further engage users

The outcome saw a notable 13.3% reduction in bounce rates and a 7.37% increase in click-through rates. A substantial boost in session duration was observed.

The project's concept and user-centric approach were adapted for subsequent campaigns, extending its impact to events like Valentine's Day and Easter.

In alignment with the standards upheld by Sainsbury's, this initiative exemplifies the commitment to enhancing user experience paired with driving tangible business outcomes.