Client
Nine Media

Project
In The City magazine

Role
Creative Director, overseeing 3 designers whilst working in a multidisciplinary team

Timeline
3 weeks from concept to completion
(Idealisation phase to completion - wireframing, pagination, ad design, layout design across print and digital, print production & photoshoots)

The Challenge
Undertaking the comprehensive design and creative direction of a 44-page fashion publication presented a substantial undertaking. Collaborating closely with stakeholders, writers, photographers, and models, the objective was to curate a quarterly publication that resonated with audiences while meeting stringent production deadlines. This endeavour unfolded amidst a fast-paced environment, navigating competing digital and print commitments alongside managing a team of three designers, necessitating coordination and guidance.

The Outcome
Over a tight three-week timeline, the project was brought to fruition, showcasing the latest trends and insights in the fashion realm. This publication served as a platform to highlight the fashion industry while meeting the diverse interests of a national audience.

The Numbers
In The City magazine achieved substantial reach, with a national audience of 120,000 individuals. This figure underscores the publication's effectiveness in engaging readers and solidifying its position as a prominent player in the fashion landscape.